How customer insights power Breville’s product innovation

Breville’s iconic brand, built over decades, hinges on deep customer understanding. The global brand uses Dovetail to ensure every product aligns with user needs, driving brand loyalty and market leadership.

Hear how Breville | Sage’s design ethos, backed by customer insights, plays a pivotal role in design excellence straight from Senior Category Manager & Head of Research, Tom Groundes-Peace, and Senior UX Designers, Constance Docos and Andrew G. Plus, learn how Dovetail empowers the globally dispersed team to:


✦ Bring customer feedback into one place
✦ Build a shared understanding of their audience
✦ Leverage insights to fuel the world-class innovation that’s made them an industry leader.

https://dovetail.com/customers/breville/?utm_source=socials&utm_medium=organic&utm_campaign=customer_story


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