eye q toaster

Awesome to see this in the field! Such an epic journey and huge effort from so many people.

Introducing the next leap in toasting technology: the Eye Q® Auto Toaster Range

For more than a century, toasters have relied on time. But time isn’t always right.

Say “hello” to our Eye Q Auto Toaster, a world-first innovation that lets you toast by colour, not by clock.

Using Eye Q® Optic Sensor technology powered by Sensability™, it monitors toast up to 10 times per second and automatically stops when your chosen shade is reached. Every slice, perfectly golden. No guesswork. No burnt edges.

From Sourdough Mode (crafted to handle thicker crusts and denser crumb) to the beloved ‘A Bit More’® function and Crumpet Mode, every detail has been designed for precision, performance, and effortless delight.

“Until now, every toaster no matter the brand or price has relied on timed heating,” says Douglas Nash BRG Group’s Global Product Officer. “The Eye Q® Auto Toaster is a breakthrough that fundamentally changes what’s possible in toasting.”

The result? A transformative new benchmark in the humble, incredibily beloved, art of toast.

Available in Australia from 14 October 2025, and in two models (an auto 2-Slice & 4-Slice) and three distinctive finishes, including a fiercly sleek launch edition Noir.

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