Author: Extra Nice
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a chat with Jony Ive
Designer Sir Jony Ive joins Stripe CEO Patrick Collison for a fireside chat at Stripe Sessions. an hour well spent listening to this.
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How customer insights power Breville’s product innovation
Breville’s iconic brand, built over decades, hinges on deep customer understanding. The global brand uses Dovetail to ensure every product aligns with user needs, driving brand loyalty and market leadership. Hear how Breville | Sage’s design ethos, backed by customer insights, plays a pivotal role in design excellence straight from Senior Category Manager & Head…
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edgespark case
Have a look at this recent project from Extra Nice Pty Ltd ! We developed a new product for the Edge Spark range of connectivity, networking, and edge computing solutions. It leverages the new ultra-portable SpaceX Starlink Mini dish in a marine-grade, IP67-rated, ruggedised case — and a custom vehicle mount. It’s easy to hand-carry…
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check this out, if you’re involved in physical product UX.
The Latest Car Technology Is Starting to Drive People Nuts. Door handles used to be simple—now they are another piece of technology that can fail… WSJ: drivers UX preferences [↗︎]
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Extra Nice Branding story
a behind the scenes look into the extra nice visual branding development ethos THIS DESIGN SYSTEM EMBODIES PRECISION AND EFFICIENCY, USING A RESTRAINED GREY COLOR PALETTE TO CONVEY NEUTRALITY. THE SIMPLISTIC TYPOGRAPHY, including a bespoke font family, ENHANCES READABILITY, FOCUSING ON CLEAR COMMUNICATION WITHOUT DISTRACTION. THIS CREATES A REFINED AND FUNCTIONAL AESTHETIC THAT PRIORITIsES FORM…
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Breville videos
a collection of informative videos from Breville r&d
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Humane ai pin acquired by HP
Great for the founders and HP, absolutely terrible experience for the customers, early adopters and supporters as their investment is repaid by the pin ceasing to function at the end of Feb… ? “HP just blew $116 million of your ink cartridge money to buy one of Silicon Valley’s biggest flops. Even though the public…
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ABS recognises design as a profession
big news! The Australian Bureau of Statistics has now recognised ‘Industrial Designer’ as an official profession, according to a recent announcement by the Design Institute of Australia.This reclassification sets design apart as its own category, independent from related fields such as Architecture, Planning, and Surveying. This highlights the increasing significance of design skills across various…
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Let’s talk design
Let’s talk design podcast Ashley sat down with roman cherfin to talk design. interview with extra-nice founder ashley marsh-croft, Youtube and spotify links below:









