
who we help
we partner with Researchers, scientists, Inventors, Entrepreneurs, Start-ups, and established brands.
we help ambitious, curious and enthusiastic people who care about creating things that matter and building them right.
what matters to you
you care about navigating complex product development challenges, from hidden R&D pitfalls and manufacturing strategy, to building a scalable, sustainable business with confidence in your product before you’re over-invested. you value clarity, momentum and agility.
why it matters
smart decisions, cost control, fast iteration, strategic thinking and testable ideas inform everything that comes next. reducing risk and maximising opportunity is crucial, and your projects and venture deserve to succeed.
what we do to help
we listen deeply to understand what’s important to you and your customers. we support projects from discovery and ideation, right through to manufacture. we experiment, prototype, and learn as quickly, and as cost effective, as possible. we strive for win-win outcomes.
we do good work

edgespark case
ruggedised starlink case and vehicle mount

supersymmetry
mechanical brake levers

breville
joule smart oven air

breville
smart waffle maker range

edgespark case
ruggedised starlink case and vehicle mount

breville
smart waffle maker range

edgespark case
ruggedised starlink case and vehicle mount

victor lawnmowers
droplet electric mower

breville
smart oven air

breville
smart waffle maker range

breville
smart waffle maker range

avega systems
home hub control

breville
smart waffle maker range

breville
smart waffle maker range

breville
smart waffle maker range
when we help projects
we support projects from the discovery and concept ideation stages all the way through to manufacture and finished goods delivery. we help when and where we add the most value.
prototyping & fast iteration cycles
we prioritise learning by prototype and iterating when the cost of change is low and the cycle times are fast. we experiment, prototype, and learn as quickly, and as cost effective, as possible to reduce risk and maximise opportunity.
production and supply
If you need us to control the ongoing manufacture and operations, we can do that. if you need to control your own manufacturing supply chain that’s ok too. we’re flexible and can support where and how we will be of most value.
happy people :)
satisfaction is measurable. we’ve earned plenty of accolades, happy end users, happy customers and a proven track record of high ROI and success rates. Extra Nice delivers projects that satisfy customer desirability, commercial viability, and technical feasibility metrics. we target win-win outcomes.
*****
4.8
breville joule smart oven air – BOV950
5000+ reviews
*****
Best Waffle Maker in the Whole World!
This waffle maker is so impressive! I have had it for over three years. My grandson’s friend asked me if I was the grandma that made the best waffles in the whole wide world! I cannot tell you how wonderful this waffle maker is. Perfect waffles
charlie B [williams sonoma.com]
*****
4.8
breville smart waffle iq – BWM640
5000+ reviews
*****
Mind blowing!
This little oven is: – Gorgeous – Reality-defying; somehow making impossibly moist proteins while also delivering incredibly crispy exteriors – Super fast – Easy to clean. Worth every single penny!
rachel [williams sonoma.com]
*****
4.6
BWM520
5000+ reviews
and, 25+ prestigious international awards…









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